Marketing in the news

For this assignment, I will be focusing on a brand called Gallo fino which translates to fine rooster in English). Chose  this brand because I really admire their hat designs and collaborations, and quality.

In 2021 a 19 year old originally from Nayarit Mexico founded a brand with just 250$. Inspired by his favorite animal the rooster, he created a unique identity for his business. Before launching the brand, he attended an arts class where he designed logos and artwork for various brands.

He initially started his career selling shirts, but sales didn’t go well. Despite the setbacks, he didn’t give up. In 2020, he decided to rebrand, changing the logo and focusing exclusively on hats. His first drop featured a hat called el gallo negro. He promoted it on tiktok and the video went viral. In just 12 hours, the hats sold out.

This was the moment he realized the potential of his brand. In just a few months he released more hat designs, all which performed well, selling out within hours. Due to this high demand and limited inventory, The website remains locked until a new release is announced. 

With this incredible success the brand averaged more than one million sales in hats and secured collaborations with Mexican artists from the genre of corridos.

What are corridos, you might ask? Corridos are a genre of Mexican music, similar to many rap songs, often focusing on crime and gangs. However corridos specifically highlight stories related to drug traffickers and their life. Or riches and money Many artists from this genre partnered with gallo fino to create unique hat designs. Artists like panterbelico grupo marca registrars and herencia de grandes he also got his own corrido made explaining how his brand started and a little bit about his life the song called gallo fino by los farmerz this  skyrocket sales to this day gallo fino has had a good successfull brand fans waiting for the next launch. Currently the website is sold out. https://www.gallofinobrand.com/password

What would I do? 

If I had this opportunity I would try to open up stores across my city and invest my money in people to produce and make more hats so I can have better inventory. And try to collaborate with as many artists as possible 

What I learned from this is no matter how old you are or how young if you have a passion and a dream you can do anything in life anything is possible.